---
version: alpha
name: Accord Partners
description: AI-powered audit firm roll-up. Precision at speed. Machine-readable projection of brand.accordpartners.ai v2.1 (Jun 2026) for coding agents. The website remains the canonical source of truth.
colors:
  primary: "#1E40AF"
  action: "#2563EB"
  gold: "#B8860B"
  ink: "#111827"
  sage: "#F0F4F3"
  white: "#FFFFFF"
  border: "#E5E7EB"
  muted: "#6B7280"
  on-primary: "#FFFFFF"
  on-action: "#FFFFFF"
  success: "#16A34A"
  warning: "#D97706"
  error: "#DC2626"
  error-hover: "#B91C1C"
  action-hover: "#1E40AF"
typography:
  h1-display:
    fontFamily: Newsreader
    fontSize: 40px
    fontWeight: 600
    lineHeight: 1.12
  h2-display:
    fontFamily: Newsreader
    fontSize: 32px
    fontWeight: 600
    lineHeight: 1.15
  h3:
    fontFamily: Inter
    fontSize: 24px
    fontWeight: 600
    lineHeight: 1.3
  h4:
    fontFamily: Inter
    fontSize: 20px
    fontWeight: 600
    lineHeight: 1.35
  h5:
    fontFamily: Inter
    fontSize: 16px
    fontWeight: 600
    lineHeight: 1.4
  body-l:
    fontFamily: Inter
    fontSize: 18px
    fontWeight: 400
    lineHeight: 1.6
  body-m:
    fontFamily: Inter
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.6
  body-s:
    fontFamily: Inter
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.5
  caption:
    fontFamily: Inter
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.4
rounded:
  sm: 6px
  md: 8px
  pill: 9999px
spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 20px
components:
  button-primary:
    backgroundColor: "{colors.action}"
    textColor: "{colors.on-action}"
    rounded: "{rounded.sm}"
    padding: 10px 20px
  button-primary-hover:
    backgroundColor: "{colors.action-hover}"
    textColor: "{colors.on-action}"
  button-secondary:
    backgroundColor: "{colors.white}"
    textColor: "{colors.ink}"
    rounded: "{rounded.sm}"
    padding: 10px 20px
  button-secondary-hover:
    backgroundColor: "{colors.sage}"
    textColor: "{colors.ink}"
  button-ghost:
    backgroundColor: "{colors.white}"
    textColor: "{colors.action}"
    rounded: "{rounded.sm}"
    padding: 10px 20px
  button-danger:
    backgroundColor: "{colors.error}"
    textColor: "{colors.on-action}"
    rounded: "{rounded.sm}"
    padding: 10px 20px
  button-danger-hover:
    backgroundColor: "{colors.error-hover}"
    textColor: "{colors.on-action}"
  card:
    backgroundColor: "{colors.white}"
    textColor: "{colors.ink}"
    rounded: "{rounded.md}"
    padding: 16px
  nav:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
  nav-active:
    backgroundColor: "{colors.action}"
    textColor: "{colors.on-action}"
  badge:
    backgroundColor: "{colors.sage}"
    textColor: "{colors.ink}"
    rounded: "{rounded.pill}"
    padding: 4px 10px
---

## Overview

Accord Partners is an AI-powered audit firm roll-up: acquire established audit
practices in Saudi Arabia and the GCC, automate the repetitive work, augment
partners with software. The brand promise is **Precision at speed**.

Brand attributes: **precise · grounded · confident · no fluff.** Restraint is
the brand — the palette is intentionally narrow, the type system has exactly two
faces, and the logo never announces itself.

This file is the machine-readable projection of the canonical guidelines at
brand.accordpartners.ai (v2.1, Jun 2026). The website is authoritative; this
file carries only the token subset a coding agent needs. Logo lockups,
co-branding, photography direction, and voice/tone live on the website only.

## Colors

Narrow by design. One navy, one action-blue, gold used sparingly for editorial
moments only.

- **Primary (#1E40AF):** Navy. Headings, primary wordmark, nav background.
- **Action (#2563EB):** Interaction — links, CTAs, primary buttons.
- **Gold (#B8860B):** Editorial accent ONLY — milestone callouts, premium tags.
  Never a general-purpose color. Do not use more than sparingly.
- **Ink (#111827):** Body text on light surfaces.
- **Sage (#F0F4F3):** Warm surface background, secondary-button hover.
- **Border (#E5E7EB):** Card borders, dividers.
- **Muted (#6B7280):** Captions, metadata, footers.
- **Status:** Success / Warning / Error — for state, never decoration.

## Typography

A two-face pairing. **Newsreader** (refined editorial serif) is the display
voice — H1/H2 hero lines and section headings ONLY. **Inter** does everything
else: H3–H5 subheads, body, UI, captions, code. The roles never overlap.

Both wordmarks (Accord / Accord OS) are locked to Inter — never the serif.

Google Fonts import:
`@import url('https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700&family=Newsreader:ital,opsz,wght@0,18..72,400;0,18..72,500;0,18..72,600;1,18..72,400&display=swap');`

Fallback stacks:
`--font-display: 'Newsreader', Georgia, 'Times New Roman', serif;`
`--font-sans: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, sans-serif;`

## Layout

Spacing scale: 4 / 8 / 16 / 20px. Clear space around any logo equals the height
of the capital A.

## Shapes

Buttons and inputs: radius 6px. Cards: radius 8px. Badges: full pill.

## Components

- **button-primary:** action-blue background, white text, hovers to navy.
- **button-secondary:** white background, ink text, #E5E7EB border, hovers to sage.
- **button-ghost:** no fill/border, action-blue text, hovers to sage background.
- **button-danger:** #DC2626 background, white text, hovers to #B91C1C.
- **card:** white background, #E5E7EB border, radius 8, shadow 0 1px 3px rgba(0,0,0,0.1).
- **nav:** navy background, white text, active item on action-blue.
- **badge:** pill, 4/10 padding, 12px font, text at 100% / bg at 15% opacity.

## Do's and Don'ts

- Lead with the most important sentence. Numbers beat adjectives.
- Newsreader for display headings only; Inter for everything else and both wordmarks.
- Gold is editorial-only and sparing. Never a UI default.
- Icons: Lucide, outline only, 1.5px stroke, currentColor. No filled variants, ever.
- No em dashes in titles or headings. Active voice. One idea per paragraph.
- Never set the logo wordmark in the serif. Never white logo on white/sage.